Do you pay VAT when you shop in Italy? Are you planning a trip to Italy and wondering about the VAT (Value Added Tax) rules? As a foreigner, it’s important to understand the VAT regulations in Italy to avoid any confusion or unexpected charges while shopping. In Italy, VAT is applied to most goods and services at a standard rate of 22%. However, some items such as basic food products, books, and pharmaceuticals have a reduced VAT rate of 10%.
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