It is very important to register your trademark (word/figurative/complex) because it identifies you, your company, your products/services, and it tells customers who you are and what you do/offer. It allows you to be officially recognized in Italy and, at the same time, protected from others who might think of copying your distinctive mark. It also gives value to your brand. If you would like to register your trademark in Italy, your request can be filed online by a lawyer (or an accredited professional) at the UIBM website for an initial fee of € 143. Otherwise, you can submit your registration request at any Camera di Commercio.

Send an email to or fill in the Contact Us form to discover if your trademark is available for registration and receive a price quotation for its registration.


Registration of a trademark in Italy. FAQ

1) What is a trademark in brief?

According to art. 7 of the Italian Industrial Property Code (IPC) n1, all graphically representable signs, such as words (including personal names), drawings, letters, numbers, sounds, the shape of a product or of its package, combinations or chromatic tones, may be subject to registration as a company trademark, provided they are able to distinguish the goods or services of one company from those of other companies.

Therefore, it seems quite clear that a trademark is a sign that allows customers to identify your brand/product/service, and, at the same time, to distinguish your brand/product/service from the ones of your competitor/s. A trademark must be a “distinguishing” sign and clearly defined in order to guarantee with certainty what it covers.

For example Testarossa” (Ferrari), BvlgariSperss (Gaja), etc. are all registered trademarks.

2) Why should I register my trademark?

It is very important to register your trademark at any level (national, regional, European, or worldwide) because it identifies you, your company, your products/services, and it tells customers who you are and what you do/offer. It allows you to be officially recognized worldwide (or wherever you registered your trademark) and, at the same time, protected from others who might think of exploiting your success by copying your distinctive mark. It also gives value to your brand.

3) What kind of protection does a registration of a trademark give?

Trademarks are protected by intellectual property (“IP”) rightsIn general, the owner of a trademark shall be entitled to prevent all third parties not having his consent from using the same (or a similar) sign in the course of trade for the same goods and/or services for which it is registered.

4) Can I register my trademark in Italy?

Yes. If you want or need to protect your trademark in Italy, the only thing that you have to do is submit your registration request to UIBM (Ufficio Italiano Brevetti e Marchi).

5) For how many years is my trademark protected if I register it at UIBM ?

Ten years. The registration of a trademark is valid for 10 years. The term is retroactive, which means that, once the request is approved by UIBM, the date will be the one on which the application was deposited. After ten years, if you are still interested, you will need to renew the registration.

6) Where is my trademark protected if I register it at UIBM?

After the process is regularly completed the trademark is protected within the entire Italian territory.

7) How do I register a trademark at UIBM?

The easiest and fastest way is to file an online request, in Italian, at the UIBM‘s website. In order to do this, you must be a consultant in industrial properties accredited by the UIBM or a lawyer (see below). Otherwise, anyone can submit its registration request to a Camera di Commercio (Chamber of Commerce).

8) Can anyone submit a registration request to UIBM?

In general, yes. Any person or company can submit a registration request.

The applicant can personally submit the request to a Camera di Commercio. Otherwise, he/she can elect a representative who can submit it to a Camera di Commercio or file it online on his/her behalf. The representative must be a lawyer or chosen from among the consultants in industrial properties, registered in a specific professional register held by the Italian Patent and Trademark Office. However, if you do not have a domicile in Italy you will need to appoint a representative in order to file your request.

Vademecum Italia can be your Italian representative when registering your trademark at UIBM. Send a request to or fill in the Contact Us form to discover if your trademark is available for registration and receive a price quotation for its registration.


9) How much does it cost to file online a registration request?

If you are entitled to apply online ( (see above par.7,8), the initial fee is € 101 (which includes one Nice class – see below),  + € 42 (stamp duty ), for a total of € 143If you need to elect a representative (with a letter of appointment) you will also need to add € 34 (therefore the total will be € 177). From the second class on you will need to add € 34 for each class. For example, if you want to register your trademark online including three classes through an Italian representative, you will have to pay € 245 (€ 101+42+34+34+34).

10) How do I pay the taxes?

Once your request has been submitted, you will receive an “F24 model” via email that can be paid at your local bank or online if you have “Home banking”. You will need to buy the € 42 stamp for example in your local Tobacco shop, before submitting the form.

11) What information is required to fill in the registration form?

You will need to indicate all the following details: Full name, legal form (in case of a company), Nationality, Country of registration (in case of a company), contact information (email, phone, fax) of the applicant/s, reproduction and detailed description of the mark (what you see when you look at the mark), the type of mark (figurative, verbal, etc.), the class/es for which you want to register according to the Nice classification, and other similar information.

12) What can I register as a trademark at UIBM?

It is possible to register the following:

  1. words (including personal names);
  2. drawings;
  3. letters;
  4. numbers;
  5. sounds;
  6. the shape of a product or of its package;
  7. combinations or chromatic tones.

13) What distinctive features must a mark have to be registered?

  1. novelty;
  2. distinctive character;
  3. lawfulness.

14) Is a mark owned by more than one person called “collective mark”?

No. A mark can be individual or collective. Individual marks can be owned by more than one person or legal entity. A collective mark is a mark owned by an association of manufacturers, producers, suppliers of services or traders, consortia, etc..

15) What is a Nice Classification class?

The Nice Classification consists of a list of 45 classes (1 to 34>>goods; 35 to 45>>services) that classifies goods and services to be protected by a trademark. For example, if your company sells engines for land vehicles, you should consider Class 12 which refers to “Vehicles; apparatus for locomotion by land, air or water”; if you have a restaurant you should consider Class 43 which regards “Services for providing food and drink; temporary accommodation”. The above are headings (titles) of two classes, but you should read the explanatory notes to better understand what the class contains. Moreover, when applying, and therefore listing the goods or services you are interested in, we suggest using the exact Nice Classification terms, to avoid confusion.

16) How do I know that I am ready to file a registration request?

Before you file your registration you should know:

  1. if it is the correct mark for you and if it fits your IP strategy;
  2. if it can be clearly, objectively, and distinctively represented, but at the same time it is not descriptive;
  3. if it has the required features (novelty; distinctive character; lawfulness);
  4. that it has not been already registered by someone else;
  5.  to which Nice class/es it belongs according to your personal list of goods/services you would like to sell/offer;
  6. if you have and are willing to make public the owner’s details;
  7. if you need a representative.

17) How do I know that I can register my trademark?

Actually, you cannot be certain until you have a response from UIBM. However, the first thing to do before you proceed with the registration, is to verify if your trademark is “available”, by carrying out a search on the main databases in order to verify if and how others have registered identical or similar trademarks and for what Nice classes. In fact, a request to register a trademark identical to another one already registered or which may cause confusion in the market will not be approved.

Send an email to to or fill in the Contact Us form to discover if your trademark is available for registration and receive a price quotation for its registration.


18) What happens after I file my registration request?

The positive outcome of the registration is not automatic and certain. Once you have filed your request, your trademark will be processed by UIBM to check that it meets the requirements and can actually be registered (otherwise it will be rejected). These are the steps the Office follows to complete the process:

  1. Examination periodUIBM carries out a formal examination (checks that your trademark registration request contains the mandatory and basic information required, if there are errors, etc.) followed by a technical examination. Then the registration request is published in the “Bollettino”;
  2. Opposition period: before publication, any interested party can send “observations” with which they express the reasons why the mark should not be registered. After publication, any interested party can file an “opposition” to your request within three months from publication;
  3. Registration: once the two above-mentioned periods are positively concluded, your trademark is finally registered. UIBM will then issue a certificate of registration.

However, if, for example, you received a negative final decision, you can always file an appeal before the Board of Appeals (“Commissione dei Ricorsi”).

19) How long does it take for UIBM to complete the registration process?

After you file a registration request UIBM needs at least six months to complete the process (usually from 8 months to 3 years), depending on several factors including if someone has filed an opposition to your registration request.

20) Is it possible to add a Nice class after the registration process is completed?

No. It is important to choose all the classes, goods and services of interest before you file your request.

21) Do I get my money back if I withdraw my request or if it is refused by UIBM?

No. In these cases, no refunds are given. Actually, you will need to pay some other taxes to withdraw your request.

22) Can I use my trademark before it is registered?

Yes. Actually, the owner has a right to use its mark whenever he/she wants, with the risk that it is not protected. He/she can also decide to use it and not to register it. However, the use of the mark prior to its registration does not guarantee registration, and sometimes could also be counterproductive.

23) Do I have to use the “TM” symbol before the registration process is completed?

No, you do not have to, but if you want, you can use it. However, in Italy it is very common to use the “TM” after filing your registration request and until the trademark is registered. Then you will be able to use the R symbol.

24) Do I have to use the “R” symbol to show that my trademark is registered?

No, you do not have to. However, many owners, after they obtain registration, prefer to use it, especially because it gives value to the brand in the eyes of the general public.

25) What can I do if someone tries to register a trademark identical/similar to mine?

If someone files a registration request for a trademark that could be identical/similar to yours, you can send your observations, before the registration request is published in the “Bolletino”. Otherwise, within three months from the publication of the registration requestyou can file an oppositionto which follows a submission of writs by the partiesUIBM will then decide if the opposition has grounds or not. In many cases, parties reach an agreement after the opposition is filed.

26) What can I do if someone uses a trademark that is identical/similar to mine?

If someone, without your permission, is using your trademark, or a similar one, or one that can generate confusion between the two marks, you can decide to take action to stop them. Generally, you will notify a request to stop using the trademark and, if you suffered damage, a request for compensation. If the outcome of your request is negative, in the sense that they did not stop or you did not reach an agreement, you will need to decide if you want to start legal action against the other party. In this case, you will need to prove the correct registration of your trademark and its seniority (earlier registration of the trademark).

27) Can I sell my trademark?

Yes. It is possible to sell or also license a trademark. The first difference is rather obvious because when you sell a trademark you transfer its property. There are other differences in fees, geographical scope, time, and goods and services, between selling or licensing a mark. Any changes to the ownership should be communicated to UIBM.

28) What happens ten years after the registration?

After ten years from your registration, you can decide to renew your registrationOtherwise, you can decide to abandon it with the consequence that the rights associated with your trademark will “expire”.

29) Besides the UIBM where else can I register a trademark?

Depending on the needs of your business, it is possible to register trademarks at different levels: National, Regional, European, and International.

 If, for example, you want to protect your business within the borders of your country, you can file a trademark registration request directly at your national Intellectual Property Office (“national route”). For example in Italy it is the UIBM (Ufficio Italiano Brevetti e Marchi), but you can find a complete list of the competent National Offices here.

Otherwise, it is possible to file a registration request at the Benelux Office of Intellectual Property (BOIP), in order to protect a trademark in Belgium, the Netherlands and/or Luxembourg (“regional route”). This is the only case of  regional-level IP office in the EU.

You can consider that one route does not exclude the other and actually they can work in parallel with each other.

A very useful route to follow when you intend to register a trademark is the“European route”. In fact, if you want or need protection of your trademark at an EU level, which means in all Member States of the EU (currently 28), the only thing that you have to do is apply for an EU trademark (EUTM) from EUIPO (European Union Intellectual Property Office). You can find all the information you need in our guide Registration of a trademark in Europe and Italian representative. FAQ

It is also possible to file a registration request at WIPO (World Intellectual Property Organization) to protect your trademark in any country that is a signatory of the Madrid Protocol, which means in the territories of up to 98 members, including Member States of the EU (“international route”).



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  1. I own a B&B in a very touristy neighborhood of Rome. With this huge and often non regulated house rental business going on all over the city, I have decided to protect myself by registering my trademark. Therefore, I contacted Avv. Monterossi, and within a short amount of time he delivered all the necessary documents. Now that my “name” is protected I feel more secure. Great job!

    • Ascanio,
      Grazie per il tuo feedback che ho molto apprezzato.

      Concordo con te. La registrazione di un marchio è importante per chi svolge un’attività come la tua. Inoltre, attribuisce un’immagine di serietà e professionalità che viene apprezzata dai clienti.

      Buona fortuna con il tuo B&B.

  2. I had the pleasure to deal with this firm on behalf of clients that were interested in registering trademarks, this firm took the task very seriously and did a great exact job (I would say also that it took short time for them to finish it for my surprise ), basically the job was done on the highest professional levels,I got updates all the time regarding the process and was happy to report to my clients regarding the success. I highly recommend this firm if you want your trademark registered.

    N Morris, CEO of Datuim Italy

  3. I registered a trademark through Vademecum Italia to protect my products and rights. Although we communicated by email and WhatsApp throughout the whole process, it did not affect the timeliness of the delivery of documents and notifications. Even if I can’t reply in time because of my connection problems, I still get a lot of patience and sufficient information. Before registering, I received sufficient and professional guidance and information, and I’ve kept informed during and after the registration. It was a very pleasant cooperation. I’ll definitely continue to choose the services of this firm for my future affairs and more trademark registration in Italy.

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