Registration of a trademark in Europe and Italian representative. FAQ

It is very important to register your trademark (word/figurative/3D/colour/sound marks) because it identifies you, your company, your products/services, and it tells customers who you are and what you do/offer. It allows you to be officially recognized in the territory of your interest and, at the same time, protected from others who might think of copying your distinctive mark. It also gives value to your brand. If you would like to register your mark at a European level (EUIPO), which means

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